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Module 4: CHamoru Cultural Festival

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Cultural festivals provide a unique way of understanding a diasporic community because they enable culture and identity to change, mix, and hybridize with other cultural expressions and evolve over time. Oceanic peoples have a long history of coming together to reaffirm the strength of their communities through small and large-scale gatherings.

Festivals today are a popular means of coming together. Major gatherings include Suva, Fiji’s Festival of Pacific Arts and Culture (FestPac) established in 1972; Auckland, New Zealand’s Pasifika Festival established in 1993; and San Diego, California’s Pacific Islander Festival (established in 1995). Attendees and participants in these events experience a circulation and migration of people, trade, ideas, arts, and cultures similar to what has moved throughout Oceania for millennia.

This module explores the importance of the Chamorro Cultural Festival (CCF), a celebration and commemoration of CHamoru culture held annually in San Diego, California, since 2009. It also explores how diasporic CHamorus maintain close connections to the Mariana Islands and is a large-scale expression of how CHamoru festivals strengthen diasporic communities.

Why do CHamorus gather at festivals?

What does the Chamorro Cultural Festival’s activities reveal about CHamoru identity?

Why is CHamoru merchandise an important part of the festival?

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